Square Roots, the technology leader in urban indoor farming, is expanding its herb range by introducing three premium fresh offerings — Cilantro, Dill, and Parsley — to complement its widely successful signature Basil. Co-founded by Kimbal Musk, Square Roots’ herbs are grown across the company’s network of cloud connected and climate controlled indoor farms in New York and Michigan, and are now available in more than 200 retail stores — including Whole Foods Market, Fresh Thyme Market, SpartanNash, and FreshDirect.

“COVID-19 has accelerated the adoption of locally grown indoor produce,” said Raji Margolin, executive vice president of sales and marketing at Square Roots. “The habits of at-home cooking and using fresh, local produce are here to stay. Now more than ever, people care about the food they eat, and where it's grown — and our goal is to make sure that fresh and local food is available to consumers year-round. These herbs are just the beginning of our product offerings and we can’t wait to expand into additional categories.”

Square Roots has a strategic partnership with Gordon Food Service, one of the country’s leading food service providers, to deploy farms across the country together and provide fresh, high-quality, local food to consumers across cities, year-round.  Square Roots broke ground on its latest indoor farm in Grand Rapids, MI, in December 2020 and began planting seeds just three months later, in March 2021. This rapid deployment capability is enabled by the company’s modular farm-tech platform.

“We’re using technology a little differently at Square Roots farms,” said Tobias Peggs, co-founder and chief executive officer at Square Roots. “Food, farmers and consumers are all connected at the center of our system. We surround our farmers with data, tools and insights to help them grow more, better tasting food with fewer resources. At the same time, with features like our unique Transparency Timeline, we help our consumers understand exactly where their food comes from and who grew it.”

The expanded herb range is available in both the New York City area and the Great Lakes region.