Salix Fruits identifies trends affecting global grape demand

Salix Fruits, a leading company in the import and export of fresh fruits, has observed several significant trends that are transforming the global grape market.

“One of the most notable changes is the growing preference for seedless varieties, driven by consumers’ desire for more convenient and easy-to-consume products,” said Ignacio Vidales, sales director of Salix Fruits.

Additionally, the demand for organic and sustainably grown grapes has significantly increased. This reflects a heightened awareness and concern for health and the environment among consumers.

"Sustainable farming practices and organic certifications are now key factors for accessing certain market segments, especially in Europe and North America,” Vidales said.

Vidales emphasized that "the ability to innovate and diversify the use of grapes is crucial for staying competitive in an ever-evolving global market."

Furthermore, he pointed out that globalization and advancements in preservation and transportation technologies have made it easier to access emerging markets in Asia and Latin America. The demand for fresh fruit, including grapes, is rising due to the growth of the middle class and urbanization.

"These trends present both opportunities and challenges, which is why we are committed to ensuring the availability of our grapes throughout the entire year,” said Vidales. “We work with growers in India, South Africa, Egypt, Italy, Peru, Chile and the United States, allowing us to maintain a constant presence in all markets.”