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Pacific Coast Trading Co. evolves into Grown Up Fresh Produce Co.

Pacific Coast Trading Co., a trusted name in organic and conventional produce distribution, has introduced Grown Up Fresh Produce Co. This new name, along with the launch of a redesigned website, reflects the evolution of the company from a trading-based model into a dynamic, vertically integrated partner for growers and customers alike. 

This name change aligns with the company's vision to be champions for the well-being of people and the planet through sustainable agriculture. The redesigned website features an enhanced user experience, modern design and vibrant visuals, showcasing the company’s story, values and impactful work with growers and customers.  

Founded in 2017 as an extension of Pacific Coast Fresh Co. (previously known as Pacific Coast Fruit Co.), Pacific Coast Trading Co. has grown to become a vital link in the produce supply chain. The rebranding to Grown Up Fresh Produce Co. marks a pivotal moment in its journey, aligning the company’s identity with its mission: to champion sustainability and excellence in every seed it plants and every relationship it nurtures, from dirt to door.

The rebrand reflects Grown Up Fresh's commitment to addressing the evolving challenges in the agricultural industry. As consumer demand shifts toward sustainability and closer connections to food sources, the company is investing in small and medium-sized growers and entire harvests. This direct investment approach ensures reliability and strengthens the company's long-term relationships with growers.

By creating dependable markets and offering year-round premium produce, Grown Up Fresh enhances transparency and access to fresh products while reinforcing its dedication to sustainable farming practices. These efforts help safeguard the land for future generations and solidify the company’s role as a leader in the industry.

“When we started as a trading company, we didn’t own inventory or commit to entire crops," said Sara Thompson, vice president of Grown Up Fresh Produce Co. "Over time, we realized that to truly support our growers and meet consumer expectations, we needed to invest in their success. Today, we’re not just connecting growers to customers; we’re partnering with them every step of the way.”

The future of Grown Up Fresh Produce Co. is one of expansion and innovation. The company will continue to build its grower network, introduce exclusive new products, and invest in sustainable farming practices that benefit both people and the planet. Driven by its mission and inspired by its legacy, Grown Up Fresh is dedicated to delivering exceptional produce while empowering the agricultural community.

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February 4, 2025
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