The rebrand reflects Grown Up Fresh's commitment to addressing the evolving challenges in the agricultural industry. As consumer demand shifts toward sustainability and closer connections to food sources, the company is investing in small and medium-sized growers and entire harvests. This direct investment approach ensures reliability and strengthens the company's long-term relationships with growers.
By creating dependable markets and offering year-round premium produce, Grown Up Fresh enhances transparency and access to fresh products while reinforcing its dedication to sustainable farming practices. These efforts help safeguard the land for future generations and solidify the company’s role as a leader in the industry.
“When we started as a trading company, we didn’t own inventory or commit to entire crops," said Sara Thompson, vice president of Grown Up Fresh Produce Co. "Over time, we realized that to truly support our growers and meet consumer expectations, we needed to invest in their success. Today, we’re not just connecting growers to customers; we’re partnering with them every step of the way.”
The future of Grown Up Fresh Produce Co. is one of expansion and innovation. The company will continue to build its grower network, introduce exclusive new products, and invest in sustainable farming practices that benefit both people and the planet. Driven by its mission and inspired by its legacy, Grown Up Fresh is dedicated to delivering exceptional produce while empowering the agricultural community.