New Metro partnership reduces food waste, lowers grocery bills
New Metro partnership reduces food waste, lowers grocery bills
Retailer Metro and the Too Good To Go app announced a major partnership, aimed at offering shoppers a new way to save on their grocery bills while helping to reduce food waste.
Customers can now reserve surprise assortments of the day’s unsold fruits and vegetables via the Too Good To Go application. Each assortment is sold at only $7.99, for a value of $24.
“With this partnership, we are offering our customers a new way to save by offering assortments of fruits and vegetables at a third of their retail price," said Richard Pruneau, senior vice president of Metro. “Too Good To Go adds to other initiatives already in place at Metro to reduce food waste related to our operations.”
Since 2022, around a hundred Metro stores in Ontario have been available on the application, and have since saved thousands of kilograms of food from waste. Building on this success and following a pilot project in 10 stores in Quebec last November, the partnership expanded to 93 stores in 13 regions of Quebec. The program will also be deployed in more Metro stores in the coming months.
“We are honored to be able to announce this partnership with Metro, two-and-a-half years after the launch of the application in Quebec,” said Andrea Li, national director of Too Good To Go Canada. “Partnering with Metro is a major turning point. This will allow us to amplify our efforts to reduce food waste. Together we can make a real difference.”
