Natural Grocers predicts top trends for 2024
Natural Grocers revealed its eighth annual Top Trends for 2024, including consumers advocating for agricultural systems that are regenerative.
The company anticipates a new way of eating called the Regenivore Diet. "Eating like a regenivore means making food choices that support your health and the health of the planet," the company said. "Of course, it involves building delicious, healthy and satisfying meals that provide essential nutrients the body needs to function optimally and support healthy blood sugar balance. 
The company said eating this way also supports the planet’s health, because it emphasizes nourishing foods that are grown by farmers and ranchers who prioritize practices that sustain and regenerate the soil, water, biodiversity and the overall ecosystem in which they function. This approach includes foods that are organic, non-GMO, regeneratively grazed, humanely raised and sustainably sourced.
As for the remaining trends, the company's experts predict the most anticipated products and practices for 2024 in the categories of Health and Wellness; Body Care and Beauty; Food and Beverage; and those that are Ecologically Thoughtful.
To accurately pinpoint the 2024 predictions, Natural Grocers' Nutrition Education team, including its registered dietitians and certified natural foods chefs, collaborated with the retailer's purchasing, marketing and analytics teams. Each year, these specialists study consumer-shopping preferences, dig into the latest research to predict these rising and shifting trends.
"This year's trends piece incorporates an array of truly unique topics with products and practices we love. Though listed as 'trends,' our company has been embracing some of these practices and promoting the brands behind them, for many years," said Raquel Isely, vice president of marketing for Natural Grocers.
"We hope this list also encourages folks to pause and consider how intricately our purchases and practices are connected when it comes to shaping our collective ability to thrive and flourish long-term," said Isely. "Plus, if you're still searching for that perfect gift, this list might inspire you with practical gifts that can support the well-being of that special someone, while adhering to environmentally thoughtful standards."
ECOLOGICALLY THOUGHTFUL TRENDS
- Learning to Mitigate the Health Hazards of Wildfire Smoke Becomes an Unfortunate Reality
- Consumers Reject Lab-Grown Meat
- The Battle to Define "Regenerative Agriculture" Begins
FOOD & BEVERAGE TRENDS
- We All Get on Board with Boards
- The Mediterranean Diet Stands the Test of Time
- Replacing High Omega-6 Oils Becomes a Health Priority
HEALTH & WELLNESS TRENDS
- Heat Adaption Becomes Necessary
- Blood Sugar Balance Is Key to Healthy Weight Maintenance
- Menopause Finally Gets the Attention It Deserves
BODY CARE & BEAUTY TRENDS
- Skin Barrier Repair Becomes the Holy Grail of Skincare
- Skinimalism Clears the Clutter
- Hydroxyapatite Toothpaste Upgrades Our Oral Health
More information on the trends can be found here.
