Misfits Market expands footprint through acquisition
Misfits Market expands footprint through acquisition
Misfits Market acquired The Rounds, a startup known for restocking recurring essentials in reusable packaging. This deal comes on the heels of record customer acquisition in April and May 2025, and it marks Misfits Market's second acquisition in three years, following the successful 2022 integration of Imperfect Foods.
The company said the addition of The Rounds establishes it as the leading acquisitive force in sustainable grocery, leveraging its scaled infrastructure, deep supply chain expertise, and mission-first model to bring a better grocery experience to more people across the U.S.
"This acquisition furthers the joint mission of both Misfits Market and The Rounds to reduce waste and inefficiency in the supply chain while expanding our offering," said Abhi Ramesh, founder and CEO of Misfits Market. "The Rounds earned a loyal following by making low-waste, high-quality shopping seamless on a local level. We're excited to welcome their members to Misfits Market, where that same mission continues at a national scale with more selection and deeper impact."
Both The Rounds and Misfits Market have pioneered innovative solutions to make online grocery more sustainable, including reusable packaging, using eco-friendly materials, right-sizing required packaging, and efficient last-mile delivery and reverse logistics capabilities.
The Rounds built a loyal following in Atlanta, Philadelphia and Washington, DC, by rethinking the last mile of grocery delivery via a near-zero-waste, recurring member experience with reusable packaging. Misfits Market in turn tackles waste within the food system, saving an average of 500,000 pounds of food from waste or lesser outcomes each week. The company will expand its assortment via the acquisition to ensure goods don't go to waste.
"We have a great opportunity to advance our shared mission, fundamentally reimagining how more people access quality grocery essentials and household staples more sustainably," said Alex Torrey, The Rounds co-founder and CEO. "Going forward, The Rounds members will access all the benefits of Misfits Market."