Markets are getting active for traditional Easter promoting
Markets are getting active for traditional Easter promoting
Here is some market information on the more popular Easter produce items:
- Grapes: Good supply and quality out of Chile — red seedless lower, green slightly higher — both are very promotable
- Strawberries: The California berry supply is increasing — demand is good and the market could rise for the holiday
- Asparagus: Volume is good for Easter — market higher through April, and quality is very good out of Mexico
- Broccoli and Cauliflower: The market is higher on lighter supply during transition period until new crop is available
- Brussels Sprouts: Good quality and supply out of California and Mexico
- Celery: The market is improving with good quality from California and Florida
- Sweet Potatoes: A good supply with very good quality on a steady market
Avoid waiting for trucks. Book your Easter product fast since transportation is still a challenge. Keep ahead of the game on the favorite items that customers demand for the holiday. Grapes, strawberries and asparagus are the top three most preferred by shoppers for Easter. End cap displays are ideal for aggressive selling.
