Skip to main content

- Advertisement -

Market Minute: Promote sweet corn, asparagus and Vidalias

By
Ron Pelger

Some of the first signs of spring are Florida sweet corn, asparagus and Vidalia sweet onions in the stores. It’s time to set up some nice aggressive displays of all three items. Warm spring days will have people out doing some backyard grilling. Sweet corn, asparagus and sweet onions fit in perfectly for that.corn display

Merchandising tips: Sweet corn always has a farm fresh feeling when it is displayed in wooden crates or boxes. Always make sure to set a false bottom inside the crates in order to prevent overstocking and control shrink. Display packages of trimmed corn to generate the extra gross profit. Asparagus is another farm fresh springtime item that shoppers prefer — and Vidalia sweet onions from Georgia can fill out a display with corn and asparagus.  

Florida sweet corn demand is fairly light with a steady market. The new crop quality is excellent. There is a lighter supply of white corn at this point. The western corn crop is in good demand on lighter supplies.

Asparagus from local farms is starting up and will add some spring volume to the supplies. There is some Mexican product crossing through California and Arizona — the market is steady on a moderate demand.

Vidalia sweet onions out of Georgia have a steady market and good demand. Set up a nice display front and center. Your customers are looking for the Vidalia onions that are now in season.

Check with your suppliers and get your share of these three springtime items into your promotional ads and in the stores now.

Ron Pelger is a produce industry adviser and industry writer. He can be contacted at 775/843-2394 or by e-mail at [email protected].

Tagged in:

- Advertisement -

June 12, 2024
The spring is shaping up very well at D’Ottavio Farms, thanks to a combination of cooler weather earlier in the season and warmer weather later on. Officials at D’Ottavio, which was founded in 1903… Read More

- Advertisement -

- Advertisement -

- Advertisement -

- Advertisement -

- Advertisement -

- Advertisement -

- Advertisement -

- Advertisement -

- Advertisement -

- Advertisement -