Market Minute: Markets starting to open up as crop transitions settle
Sometimes the process of moving from one farming location to another can be overwhelming, especially during the crop transitioning period. The weather plays an important role during the procedure. Although this move from one spot to another may sound simple, it is never just a stress-free routine. If a seasonal crop ends in one area and a new crop is supposed to pick up in another area, weather can step in and place a hold on the growth. That shortens supplies and sends the markets berserk.
Even though this situation can be temporary, it places produce directors and buyers in an unpleasant situation. There are advertising deadlines to meet, and this becomes freak-out time without those key items like lettuce, broccoli and celery readily available for promotions. The good news is that the volume is increasing.
- Asparagus: Supply is increasing out of Mexico, Peru, California, the Northwest and some local product in various areas. The quality is excellent, and promotions are fitting.
- Cauliflower: Additional volume is available and the market is lower. Excellent quality.
- Broccoli: Supply is a little tight right now but will improve in the weeks ahead.
- Sweet Corn: Good supply and a steady market out of Florida on all varieties. Great for promotion.
- Clementines: Excellent supplies and good market for ad planning.
- Watermelon: The volume is expected to improve soon out of Florida and Arizona. The market will also ease as more new fields start up.
- Lettuce: The lettuce varieties are getting back into play again as the transition is relaxing. Watch for the market to decrease.
Check with your suppliers as more product volume starts to build up. There will be many promotions available for your ad programs.
Ron Pelger is a produce industry adviser and industry writer. He can be contacted at 775/843-2394 or by e-mail at [email protected].
