Kroger adds Hispanic-inspired Mercado brand to its private label lineup
The Kroger Co. launched Kroger Mercado, a Hispanic-inspired brand joining the retailer's Our Brands' roster of products exclusively sold at Kroger Family of Stores. Kroger Mercado's expansive assortment now offers more than 50 products.
"Kroger Mercado embraces Hispanic culinary heritage with the quality and innovation our customers have come to know and expect from Our Brands," said Juan De Paoli, vice president of Our Brands for Kroger. "We are thrilled to offer authentic products that are accessible and exceptional in quality, creating a brand that fills a void for some customers and creates a cultural experience for others. Kroger Mercado is fresh for everyone."
Kroger Mercado celebrates the tradition of Latin American foods with authentically inspired products. The line includes a range of items including core Hispanic ingredients needed to make a favorite treasured recipe to deliciously sweet and refreshing beverages.
Kroger's Our Brands includes more than 13,000 items from brands such as Private Selection, Simple Truth, Murray's Cheese, Home Chef, Smart Way and Vitacost.
Kroger Mercado products and Kroger's Our Brands items can be purchased shopping in-store, through Kroger Pickup or delivered using Boost by Kroger Plus, the retailer's delivery membership.
