“The city of Columbia is reinforcing our commitment to helping residents who are in need of access to fresh and healthy food options,” said Mayor Daniel Rickenmann. “We cannot do this alone. It requires partnership and we are grateful to Instacart for staying at the table and helping us improve this critical issue in our community.”
The GAP program, a joint effort between the city of Columbia and Instacart, offers eligible residents a complimentary Instacart+ membership along with a monthly Instacart Health Fresh Funds stipend to help cover fees. This program provides a practical solution for those living in food deserts or facing barriers to accessing groceries.
Following the first year of the GAP program, the City conducted a participant survey to gather feedback and insight into the experience and show the impact the program has. The results were as follows: 75 percent indicated they’re “Very Likely” to continue participating in the GAP programs and 70 percent reporting being “Very Satisfied” with Instacart overall.
“Instacart is using technology to tackle food insecurity — a pressing issue for many people and families living in food deserts, where access to fresh and nutritious food is incredibly limited. Establishing the GAP program through our partnership with Mayor Rickenmann and the City of Columbia has helped connect residents with essentials. Following a successful first year, we’ve seen the power of public-private partnerships and we’re proud to extend the program for another year,” said Casey Aden-Wansbury, Instacart’s vice president of policy and government affairs.
