Healthy Family Project welcomes new digital marketing manager
Tracy Shaw has been named the new digital marketing manager at Healthy Family Project and will oversee content strategy, website SEO as well as digital partnerships and email marketing. With over 15 years of digital marketing experience Tracy brings a wealth of health-conscious food brand partnership knowledge, content development and promotion from her experience as the author of FoodWineSunshine.com.
Tracy has worked as a Healthy Family Project influencer partner for seven years through her website Food Wine And Sunshine becoming familiar with the brand and mission through promoting and developing recipe inspiration for the Publix in-store cause-marketing campaign as well as Healthy Family Project’s Power Your Lunchbox and Mission for Nutrition programs.
“Over the past seven years, we were continually impressed with Tracy’s passion for Healthy Family Project’s mission, partners and a general dedication to educating consumers on the farm to fork process,” said Trish James, vice president at Healthy Family Project. “Her vast knowledge in the digital space will undoubtedly offer a world of value for Healthy Family Project as well as our brand partners.”
Tracy is in the process of finalizing her nutrition certification from eCornell and serves as an ambassador at Feeding Tampa Bay, a Feeding America® food bank. She started her career in sales and management with Robert Half International, but eventually shifted gears finding a passion in helping families eat healthy on a budget through speaking engagements and the development of her first website HavingFunSaving.com, which over the years evolved into FoodWineSunshine.com.