GrubMarket acquires a leading online grocery company
GrubMarket acquires a leading online grocery company
GrubMarket has completed the acquisition of Oakland, CA-based Good Eggs, a leading online grocery service renowned for its steadfast commitment to sustainability, local sourcing and high-quality food. This strategic acquisition marks a key milestone for GrubMarket, as it strengthens its eCommerce capabilities with a category leader that has a strong and visible brand presence, particularly across its major service regions in the San Francisco Bay Area and Los Angeles.
Founded in the summer of 2011 in San Francisco, Good Eggs has built a reputation for delivering high-quality groceries and meals, sourced from California's top organic farmers, makers and producers. Operating out of a warehouse facility that spans over 125,000 square feet in space, the company offers over 7,000 products ranging from fresh produce, dairy products, eggs, meat, seafood and pantry staples, to prepared meals and artisanal goods.
Good Eggs is dedicated to transparency and direct support for local agriculture. By maintaining close relationships with local farmers and producers, Good Eggs ensures that customers receive the freshest and most sustainably grown food available. This approach not only supports the local economy but also reduces the environmental impact associated with complex and fragmented supply chains. More than 70 percent of its products are sourced within 250 miles of distribution.
"Good Eggs has built an impressive brand with a loyal customer base that values sustainability and quality," said GrubMarket CEO Mike Xu. "We see tremendous potential in combining our extensive network and resources to further scale Good Eggs' operations. At GrubMarket, we, too, believe in using our success to support local farmers and sustainable agricultural practices. Good Eggs' commitment to these principles makes them an ideal partner for us."
"Joining GrubMarket is an exciting new chapter for Good Eggs," said Good Eggs CEO Rodrigo Arévalo. "Our mission has always been to create a better food system by connecting people with the highest quality, sustainably sourced food. With GrubMarket's robust technological capabilities, expansive global supply network and incomparable operational expertise, we are poised to amplify our impact and reach more households who share our values."
