“Public Relations has, historically, been an underrepresented area of the marketing plan in our industry, but things are changing," said Beth Keeton, founder and CEO of Elephant House PR. "Since beginning my career in produce nearly fifteen years ago, and especially since starting Elephant House PR, I’ve seen an exciting shift happening within companies to engage more strategically with influencers, registered dietitians, the media and ultimately the public.”
The agency’s focus is twofold — helping those with influence tell a more complete and vibrant story about fresh produce, and helping the brands within the industry better understand how public relations can positively impact sales.
“The ‘I just don’t get it’ response to public relations as a marketing component doesn’t work anymore if we, as an industry, want to truly build trust and influence with consumers,” said Keeton. “That’s why it’s been a top priority of mine to engage in meaningful dialogue to help break down the perception of ‘what was’ and ‘what should be’ as it pertains to public relations and its impact on marketing efforts.”
Among its most exciting achievements, Elephant House PR has hosted harvest tours for retailers, influencers and the media, providing immersive experiences that highlight the freshness and quality of clients' produce. The agency has also helped brands earn distinguished awards in publications like Good Housekeeping and Prevention, and secured television spots on local stations, and most notably The TODAY Show.
"We have partnered with Elephant House PR for years, and their team truly feels like an extension of our own," said Natalia Toccoli, digital marketing manager for Natural Delights. "Beth and her team understand our brand, bring fresh ideas to our marketing and PR mix, and make us feel like a priority with their second-to-none customer service."
As Elephant House PR looks to the future, its team remains dedicated to innovating and enhancing their strategies to support the fresh produce industry. The agency is poised for even greater achievements, driven by its passion for fresh food and its unwavering commitment to its clients.
