Dole ranked most-trusted U.S. brand for fresh fruit and salad kits

Dole is one of only a handful of brands to be ranked as most trusted in multiple food and beverage categories in the 2025 BrandSpark Most Trusted Awards Presented by Newsweek.

Dole was named the No. 1 most-trusted brand in the fresh fruit and salad kit categories and the No. 2 most-trusted brand in fresh berries. Winners were determined by more than 29,000 U.S. shoppers who shared their insights on which brands they trust most and why.

“This year’s BrandSpark rankings confirm what Dole has been committed to all along: provide the highest-quality fruits and vegetables and the peace-of-mind that comes from 170-plus years of the highest product standards, sustainability, social responsibility and nutrition education,” said William Goldfield, Dole’s director of communications. “We dedicate these results to the growers, distributors, retailers and other partners who help deliver Dole to a hungry world.”

Now in its 12th year, the BrandSpark program asks consumers to evaluate brands in a different set of product and service categories annually. This year, in addition to Food & Beverage, the program ranked brands for trustworthiness in Baby & Kids; Health, Beauty & Personal Care; Home Goods & Outdoor; Household & Pet; Retail & Restaurants; and Services.

“We realize that for most shoppers, trust is at the core of the brands they choose, especially produce and other perishables.” said Goldfield. “In this age of growing transparency, we are continually reminded that consumers are more demanding than ever in the products and services they provide their families — all of which makes Dole’s rankings, as determined by the consumers themselves, especially rewarding.”