Consumer Connection Conference to spotlight key produce industry trends
The Consumer Connection Conference, hosted by The Foundation for Fresh Produce, is a premier gathering for industry leaders who are passionate about increasing the consumption of fruit and vegetables. Taking place April 28-30 in Dallas, the conference offers a unique opportunity to network with 30 Food and Nutrition Influencers and explore the evolving landscape of produce consumption.
The program will provide groundbreaking insights into shifting consumer priorities, guidance for navigating demographic influences on purchasing decisions and strategic solutions for marketers looking to enhance their communication strategies.
According to exclusive new research from IFPA, healthy aging is more influential than ever on American consumers’ dietary habits, with 75 percent of consumers eating fruits and vegetables to maintain a healthy lifestyle and 57 percent willing to tailor their eating habits for maximum health benefits.
To help produce marketers translate these trends into impactful business strategies, the sessions will delve into the ways age, socioeconomic background and cultural influence shape purchasing habits. The sessions will also provide data-backed analyses comparing demographic segments and their approach to health-conscious shopping, wellness investments and emerging product preferences.
“These sessions are a direct response to what our attendees have been asking for — real data-driven insights to shape their strategies, and we are excited to partner with leading experts to provide just that,” said Lauren M. Scott, President, The Foundation for Fresh Produce. “Today’s consumers are more informed than ever about health and wellness, and our sessions will offer invaluable insights for produce marketers to identify actionable strategies that resonate with today’s health-conscious shopper.”
More details on sessions can be found here: https://www.freshproduce.com/events/the-consumer-connection/schedule/.
