
Chiquita unveils Pop by Nature 2.0 campaign
Chiquita launched its Pop by Nature 2.0 campaign, building on last year’s electric collaboration with Romero Britto. The company is taking its vibrant campaign to the next level with internationally acclaimed Argentinian artist and illustrator, Sebastian Curi.
Known for his playful and surreal pop-art style, Curi brings his unique creative flair to this year’s campaign, ensuring a fresh and lively twist. "The Pop by Nature 2.0 campaign cements Chiquita’s long-standing commitment to Pop Art, infusing the brand with bold colors, imaginative design and a tropical spirit,” said Juliana Furlan, director of marketing for Chiquita North America. “With Sebastian Curi’s boundary-pushing creativity, we’re turning the volume up on Pop by Nature and making bananas the ultimate pop-art icon—it’s all about having fun, being bold and inspiring smiles everywhere.”
The heart of Pop by Nature 2.0 is a celebration of bananas as the ultimate pop fruit – a staple in daily life that brings joy, energy and color to the world. Through Curi’s artwork, the banana takes center stage in a multifaceted campaign that explores diverse life scenes. Key features of the campaign include:
- Stick It To Creativity: In February, Chiquita will roll out limited-edition Blue Stickers designed by taking inspiration from the AI art world. Want to get in on the action? Use Chiquita’s funky new AI tool to generate a pop art sticker online.
- Go Bananas in Milan: Milan Design Week is about to get a whole lot more a-peeling with Chiquita’s interactive installation that lets you transform into an anthropomorphic banana as well as other exciting activities. You can also head to Chiquita’s exclusive space at Fuorisalone to meet Sebastian Curi in person, snag signed artwork and join a creative workshop that’s sure to inspire.
- Art that Pops: From larger-than-life OOH installations, Curi’s vibrant artwork will be lighting up iconic landmarks worldwide.
- Social Buzz: Enjoy co-created content, fun challenges, and surprises for Banana Bread Day (February 23) and Banana Day (April 17).
- Peel of Fortune: Hit up Chiquita’s in-store displays for a chance to win exciting prizes like instant cameras personalized with Curi’s artwork and exclusive travel experiences.
“I couldn’t be more excited to bring my colorful world to Chiquita,” said Curi. “The banana is such a universal symbol of happiness, and this collaboration is all about spreading that joy far and wide. Let’s make art, have fun and celebrate life with Chiquita!”