AWG, Healthy Family Project celebrate nine-year partnership
Associated Wholesale Grocers and Healthy Family Project are kicking off their 2025 Produce for Kids campaign. This marks a milestone nine-year partnership for HFP and AWG's Springfield and Gulf Coast divisions.
Through this year’s campaign, participating produce partners are coming together to make a powerful impact by collectively donating 170,000 meals to local Feeding America food banks. Shoppers will see in-store signage featuring QR codes that lead to Healthy Family Project’s library of registered dietitian-approved recipes, helping families make easy, nutritious choices.
“Over the past 15 years, our partnership with AWG has inspired healthier eating habits while also helping fight hunger at the local level,” said Trish James, vice president of Healthy Family Project. “This campaign is about community, and we’re incredibly grateful to our produce partners and retail teams who help bring it all to life.”
To celebrate the launch, Healthy Family Project hosted an Instagram Live event on April 9, featuring its junior chef sharing tips for combating the afterschool slump. Viewers learned how to build a quick and healthful snack board using products from participating partners.
“At Harps, we believe in doing more than just feeding families — we believe in nourishing communities,” said Mike Roberts, vice president of produce at Harps Food Stores. “The Produce for Kids campaign aligns perfectly with our values, and that’s why we’ve proudly supported it for so many years. It gives us a unique opportunity to promote healthy choices in our stores while also giving back to families in need through Feeding America. It’s a win for our customers and our communities.”
This year’s campaign is supported by an all-star lineup of produce partners, including Chelan Fresh, Dole Fresh Vegetables, Farmer’s Promise, Greenridge Fruit Inc., Litehouse, Red Sun Farms, RPE, Shuman Farms, Suja Life, Sunkist, T. Marzetti, Westfalia Fruit, ¡Yo Quiero! Brands and Schraad Sales & Marketing.
