ALDI, Instacart expand partnership
ALDI and Instacart will expand their partnership globally. The partnership includes the rollout of Instacart’s Connected Stores technologies across ALDI stores in the U.S., including In-Store mode and Carrot Tags, as well as Instacart’s fulfillment technology to power e-commerce orders. In addition, ALDI is testing Caper Carts in Austria. Caper Carts are Instacart’s AI-powered smart carts designed to ease the checkout process and personalize the shopping experience for customers.
Instacart’s Connected Stores technologies are a suite of products designed to help grocers like ALDI build a unified, seamless and personalized shopping experience both online and in-store. Since 2017, ALDI has partnered with Instacart to provide same-day delivery for its customers in the U.S. and will now bolster its omnichannel approach by deploying several Connected Stores technologies to further digitize its stores.
“Retailers like ALDI SOUTH Group value Instacart’s omnichannel solutions, which help them provide even more personalized and convenient shopping experiences for their customers,” said David McIntosh, vice president and general manager of connected stores at Instacart. “With a large portion of customers preferring a blend of in-store and online experiences, ALDI SOUTH Group is enabling the best of both worlds to its customers through our technologies. We’re thrilled that ALDI SOUTH Group is the first retailer to test Caper Carts in Europe, enabling us to bring Instacart’s leading grocery technology to the region for the first time. Since launching Caper Carts with other retailers in the U.S., we’ve seen an incredibly positive response from customers of all ages and we’re excited to begin scaling globally.”
“By integrating Instacart’s Connected Stores technologies nationwide, we are creating a seamless shopping journey for the millions of customers that shop with us every day,” said Scott Patton, vice president of national buying at ALDI U.S. “Whether shopping online, through mobile app or visiting our stores, customers can manage their weekly grocery shopping through multiple touchpoints both quickly and affordably.”
