Do you know what produce directors and buyers have to do in order to develop a weekly produce ad program? It’s a time-consuming challenge, especially when the markets are as erratic as they are now.

Fresh Farms, a leading supplier of fresh table grapes, announced the transformation of the Molina April grapes project into a resounding success. 

Over the past eight years, Fresh Farms has experienced an extraordinary growth trajectory, with exports soaring from just over 60,000 boxes in 2017 to an anticipated 2.2 million boxes this upcoming season. This remarkable achievement reflects a staggering 3,600 percent increase, underscoring Fresh Farms’ commitment to innovation and to meeting consumer demands.

Starting this May, Progressive Produce and its Keystone Fruit Marketing division are introducing California flat sweet onions as the newest addition to their extensive year-round sweet onion program.

This program features a wide range of sweet onions, including Vidalias, Walla Walla sweet onions and Mayan Sweets from Peru and Mexico. With this diverse selection, Progressive Produce and Keystone Fruit Marketing said they'll have an uninterrupted supply to meet customer demands throughout the year.

Equifruit is set to make waves at the upcoming CPMA trade show in Vancouver April 23-25. The company will engage customers with its whimsical "This banana badass" campaign, which aims to celebrate the diverse community of banana badasses supporting Equifruit's Global Fairtrade banana domination mission.

The American Floral Endowment has unveiled its newly redesigned website, featuring seamless navigation, enhanced program accessibility and a modern, vibrant aesthetic.

Five of the world’s leading grocery retailers have come together to establish a pioneering collaborative venture capital fund, W23 Global. The fund will seek to invest in innovative start-ups and scale-ups that deploy technology to enhance customer experiences, transform the grocery value chain and address the sector’s sustainability challenges. Each retailer — Ahold Delhaize, Tesco, Woolworths, Sobeys and Shoprite — is an equal funder and partner in W23 Global, while their CEO’s will sit on the investment committee.