Mastronardi Produce is launching a special WOW MOM Strawberry pack for Mother’s Day. The limited-edition offering will be packed with the WOW brand’s famous Dreamberry strawberries, a ruby red variety described as the best classic strawberry flavor. The Mother’s Day pack takes the well-known “WOW” wordmark and flips it upside down to read “MOM” with the call-out “You’re the sweetest.”

A critical issue is plaguing Washington state's agricultural industry: a shrinking domestic workforce. According to a recent report by the National Farmers Union, the number of U.S.

As the spring season gains momentum in California’s Central Valley, Bee Sweet Citrus is highlighting Star Ruby grapefruit as a key variety in the company’s seasonal citrus lineup.

American Floral Endowment welcomed Michelle Van Norden to the AFE staff as the new manager of development and donor engagement.

The Canadian Produce Marketing Association Convention & Trade Show will be in Vancouver this year on April 23-25 at the beautiful Vancouver Convention Center and Village Farms Fresh has much to celebrate. This time frame happens to coincide with the initial harvesting of Village Farms’ new local British Columbia-grown crop.

HilverdaFlorist looks back on a successful and thriving week at the California Spring Trials 2024. During the week, the latest genetics for the North American market were presented. Also, a selection of new branding concepts were shown to the market.