Floral industry well-positioned to keep flowers top of mind for consumers
Floral industry well-positioned to keep flowers top of mind for consumers
On the heels of two years that brought double-digit profits — as well as unprecedented challenges — a growing, fortified floral industry is well positioned to weather the headwinds of inflation and keep flowers top of mind for consumers.
That was the message that Kate Penn, CEO of the Society of American Florists, delivered during the State of the Industry address at SAF Orlando 2022, the 137th annual convention in Orlando, Florida.