Industry Viewpoint: Treating buyers like consumers
By
Trish James, vice president of the Healthy Family Project
Industry Viewpoint: Treating buyers like consumers
By
Trish James, vice president of the Healthy Family Project
A common theme of meetings that I’ve been in recently is education — both for the end consumer and for category managers, buyers, and anyone new to the world of produce. It can be hard to wrap one’s head around the number of varieties, various seasons and countries of origin. Not to mention, all the growing intricacies and supply chain knowhows. It seems that in a world where anyone can “Google it,” there are still questions about the thousands of different produce items.