Idaho Potato Commission’s Frites campaign crowned grand champion
Idaho Potato Commission’s Frites campaign crowned grand champion
The Idaho Potato Commission was declared the Grand Champion at the National Agri-Marketing Association’s award show held on April 26 in St. Louis, MO, for its public relations campaign Frites by Idaho. In February 2022 the French fry-scented perfume created a PR frenzy — selling out within hours and generating international publicity, including coverage on The Stephen Colbert Show, FOX News Sunday With Shannon Bream, Access Hollywood, The Kelly Clarkson Show and the BBC.