What if there was an application that could instantly inform you — with actionable data — about the entire operation of each produce department in real time? What if the program gave you alert signs of a possible crisis before it occurs? What if it could help lower your shrink rate up to 2 percent and place that savings onto your gross profit?

Would you want that application? I would.

As a fifth-generation, family-owned grower and distributor, Matthews Ridgeview Farms is known for its rich history of delivering top-quality sweet potatoes with 4,000 acres of farmland dedicated to sweet potatoes.

The company continues to grow and look for opportunities to increase business and partnerships, knowing it’s those connections that are the heartbeat of the produce industry.

We all know in our industry the challenges that we have met these past several years due to the ravages of COVID-19. I think we should all frankly give the farmers, distributors and retailers (you) a pat on the back and a big ‘Job well done.’”

Not every industry performed as consistently and effectively in getting goods to market as the folks in food. You provided for the needs of the public throughout the phases of the crisis, COVID-19 is officially over as a pandemic, and now the traditional ways of past years in the produce business revert to more “normal times.” Right?

Top Brass is a fourth-generation family farm that handles all aspects of the planting, growing, harvesting, cooling, storage, shipping and sales of fresh California organic potatoes as well as table grapes, almonds and pistachios.

The Bakersfield, CA-based company has had experience in growing organic crops since 2003, when second-generation farmer and owner Bob Vignolo recognized the importance of organic produce for the evolving needs of its customers.

The companies announced a strategic merger that will integrate both entities under the “gems group” name.

“Together with our farm, Jardines de los Andes, we see great value in joining as one grower and marketer to serve our partners and friends across the country,” said Carlos Oramas who will continue as CEO of the combined companies.

Church Brothers Farms launched a new campaign intended to highlight the company’s heritage, value pillars and capabilities with a simple yet powerful theme. Starting this week, “Our Roots Run Deep” will begin to appear in advertising, social media, the company website and in a new video featuring Founder and Chairman Steve Church as well as CEO Brian Church, Chief Operations Officer Jeff Church and Chief Performance Officer Chuck Church.