Sunny Valley International has marketed New Jersey peaches for nearly 30 years and is the exclusive marketing agent for the Jersey Fruit Cooperative and Larchmont Farms.

“We market yellow and white flesh peaches and yellow nectarines under the Jersey Fruit and Just Picked labels,” said Tom Beaver, director of sales and marketing for the Glassboro, NJ-based company. “We are the largest shipper of New Jersey stone fruit by volume. Typically, we ship New Jersey peaches and nectarines from late-June through Labor Day.”

When strolling the aisles of your local grocery store, you most likely can’t go more than a few feet without seeing packaging or signage boasting products being plant-based. Whether it’s beverages, snacks, even beauty products, the buzzword is (and has been) everywhere. We’re seeing this shift toward everything being plant-based continue to dominate the shelves and it brings up a larger question: in this plant-based evolution, what are the original plants? Fruits and vegetables.

Inspired by its unique growing locale, 5 River Islands cherries from Stemilt are a sweet addition to any produce department this season. The company said with 5 River Islands cherries, it’s all about sharing the story behind these magical morsels.

“5 River Islands cherries are grown in a special location to help wrap up the California season,” said Brianna Shales, Stemilt marketing director. “This year’s crop is bringing premium flavor and sizes that will set them apart as the biggest and best cherries California has to offer.”

Recovering from pandemic pressures, businesses are now faced with inflationary concerns, economic uncertainty and a skittish public. How should produce companies respond?

Goldenberry Farms, based in Miami, has expanded its award-winning rambutan product line, featuring new “Legend of Ramboo” characters and seasonal variations.

The Ramboos character-branded product line offers a kid-friendly introduction to the world of tropical fruit. Vibrant, colorful labels feature the entire character line, and are complemented by in-store merchandising displays.

Let me set the stage for you: it was year four of my time at a small fashion house in New York City and our digital marketing efforts were going unnoticed in an overly saturated industry. There was a disconnect between what we thought the company represented and what our visual brand showcased. We knew that having a strong brand identity is what would help us stand out in our sea of competitors and so we had to come up with a strategy.