Dollars and ‘scents’ of IPC’s marketing efforts detailed at annual industry breakfast
By
John Groh
Dollars and ‘scents’ of IPC’s marketing efforts detailed at annual industry breakfast
By
John Groh
SUN VALLEY, ID — Each year at the Idaho Grower Shipper Association’s annual convention, the Idaho Potato Commission hosts an industry breakfast, where results of its marketing program for the past year are presented.
IPC Chairman Bryan Wada of Wada Farms first took the dais, remarking on the renewed level of passion to promote Idaho potatoes under the leadership of IPC President and CEO Jamey Higham, who joined the commission in January 2022.
Luther Burbank, a plant breeder, developed the Russet potato in 1902 while trying to improve disease resistance of potato varieties.