Vegpro investing $135M in massive greenhouse

Vegpro International Inc., producer of Fresh Attitude brand lettuce available in more than 2,500 retail locations across the country, will build one of Canada's largest greenhouses in Quebec’s Sherrington area. This state-of-the-art facility will be able to produce 7.8 million pounds of fresh lettuce and vegetables annually, regardless of the season. This represents an average of 150,000 pounds per week, or 62 million portions of salad  each year.

With a surface area of 12.8 acres, the equivalent of four soccer fields, the new greenhouse will be operational year-round, enabling Vegpro to produce vegetables in Quebec on a continuous basis. The company will distribute these new fresh products to Quebecers as well as to residents of Ontario, the Maritimes, and the north-eastern United States.

Regular production within the new greenhouse, whose construction represents an investment of over $135 million, will begin during the first quarter of 2025. Vegpro will be using these new facilities to grow crispier varieties of green and red “Crispy Teens” type lettuce, to be marketed under a brand separate from Fresh Attitude baby lettuces, and will also be adding other types of vegetables to its production. Thus, the company will diversify and expand its existing range with a new offering of products with distinctive textures and tastes. The objective of these new facilities is to meet growing consumer demand for locally grown vegetables year-round.