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Mucci expands operations with Greenhill Produce acquisition

Mucci Farms, a leading grower and marketer of fresh produce, acquired Greenhill Produce, a state-of-the-art, nearly 150-acre greenhouse facility in Kent Bridge, ON. As part of the newly established Cox Farms company, Mucci Farms continues to push the boundaries of sustainable agriculture, surpassing over 650-acres of greenhouses in Canada and the United States, helping to make Cox Farms one of the largest owners of greenhouse acreage in North America.

Bert Mucci
Bert Mucci

Following the recent acquisition of Hacienda Farms, a 160-acre facility in Coatsworth, ON, the Greenhill Produce acquisition reinforces the company’s objective of being the leading supplier of sustainably grown fresh fruits and vegetables in North America.

“We’ve had the privilege of working closely with Greenhill for many years, so we know firsthand the exceptional quality of both their facilities and their crops,” said Bert Mucci, CEO of Mucci Farms. “Bringing Greenhill into the Mucci family enhances our supply chain to over more reliable supply for our partners.”

Founded in 2000 as a six-acre greenhouse, Greenhill Produce has grown into a premier greenhouse grower. With best-in-class farming practices and cutting-edge robotics and automation, the first-generation family farm sets a high standard for quality and innovation.

Steve Bradley
Steve Bradley

“Having worked with the Mucci team for many years, the Geertsema family is proud to pass the torch to the Cox Farms and Mucci team, who share our values, passion and drive to succeed. Mucci's deep understanding of the greenhouse business and their farmers-first approach have always earned our respect,” said Justin Geertsema, vice president and general manager at Greenhill.

The continued expansion of capabilities and scale boost Mucci’s presence and ability to service retail, wholesale and foodservice companies across the continent.

“This acquisition marks an exciting new chapter for Cox Farms as we continue to build our vision of sustainable, high-quality food production across North America," said Steve Bradley, president of Cox Farms. "Bringing Greenhill into the larger Cox Farms family allows us to strengthen Mucci’s capacity to support our partners with a more reliable supply of fresh produce. Together, we’re not just expanding our reach but reinforcing our commitment to innovation and excellence in agriculture."

Mucci Farms continues to produce a variety of crops, including tomatoes, peppers, cucumbers, strawberries and lettuce. The company will continue cultivating Bell peppers at the Greenhill facility while remaining agile to adapt to market trends and explore diversification opportunities. With this acquisition, Cox Farms and Mucci Farms are poised for continued growth and innovation, solidifying its role as an industry leader.

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