Joint venture to unlock table grapes expansion in Mexico
AM Fresh Group and Rio Blanco have combined to establish Terramara Fresh, a joint venture powerhouse of innovative table grape varieties and sustainable farming. For over 30 years, Rio Blanco — through its Terramara investment — has thrived as a competitive farming platform. The new combined partnership will focus on production of a diverse array of premium varieties to offer customers a breadth of high-flavored, disease-resistant and high-antioxidant table grape varieties.
The premium varieties from proprietary breeding platforms will complement the existing table grape offerings, improve competitiveness of table grapes relative to other fruits, and ultimately drive the sophistication of the table grape category for the benefit of retailers and consumers.
The emphasis on production will focus on innovative grapes that are resilient, have higher yields, are more resistant to weather changes, deliver consistent high-quality flavor profiles and have higher nutritional values aims to propel farming in Mexico and continue to expand in coming years. The combined agri-tech and farming expertise of AM Fresh and Rio Blanco will accelerate farming innovation to the forefront of fruit growing practices.
“At AM Fresh we seek to deliver the next generation of innovative table grape varieties and together with Rio Blanco we have the thrilling opportunity to excite consumers with delicious, healthy and natural varieties produced under sustainable practices, as well as to extend the growing season to meet growing demand,” said Alvaro Muñoz, CEO of AM Fresh Group.
“Sustainable agriculture is pivotal for Rio Blanco and the region in which we operate,” said Sandro Peppi, chairman of Rio Blanco. “In order to drive significant impact in the table grape industry in Mexico and to our export markets, it is critical that we combine our efforts with global grape experts and together accelerate a more sustainable future for Mexico and the table grape category.”
The new combined entity will be managed by Luis Felipe Montes, managing director of Terramara for the past nine years, who said, “We are thrilled by this joint venture and its objective to add growth, cooperation and new technology to Terramara in the development of new varieties and therefore get closer to retailers and consumers”.