While adequate labor has been a topic for fruit and vegetable growers across the country, Spinelli said Anthony Vineyards’ pre-harvest prep, including pruning and thinning, in the Coachella and San Joaquin valleys has not been a problem. The same goes for harvest labor.
What is a concern is tariffs on Chinese products, such as packaging. Although the U.S. agreed on May 12 to drop the rate from 125 percent to 30 percent for 90 days, the cumulative effect of a three- to four-cent bag adds up. Spinelli said up to 70 percent of California grapes are packed in the bags.
The table grape commission’s 2025-26 global marketing campaign is strategically developed to drive demand in the U.S. and 21 export markets. California has a promotable supply from May through January, and the commission works to encourage retailers to stock and promote the state’s table grapes from the early season and continue as late as possible.
To engage retailers, the campaign offers a suite of promotional tools and incentives, including bonus opportunities, digital promotions, a registered dietitian retail program, contests, point-of-purchase materials and in-store sampling.
“At the same time, the consumer portion of the campaign utilizes health research messaging to inform consumers of how California grapes positively benefit health; recipe development to inspire consumers with new ways to enjoy California grapes in snacks and meals; and an extensive library of creative content to highlight the numerous ways to celebrate with California grapes,” LeMay said.
Last year, excessive heat early in the season resulted in some fruit loss, according to the commission, but healthy production of table grapes continued through the fall. Growers harvested into December, for a season total of 91.5 million 19-pound boxes.