Spice World bringing latest products to sample at IFPA Global show
Spice World bringing latest products to sample at IFPA Global show
Spice World produces and distributes fresh garlic, ginger, shallots and more, offering peeled, minced and squeezable forms to supermarkets across the U.S.
The company is fired up for this year’s IFPA Global Produce & Floral Show with its national sales team attending with the various regions focused on specific strategies designed to develop regional business.
“We know that the U.S. is a diverse consumer group and we focus on local flavors and preferences,” said Mike Smith, senior vice president sales and marketing for Spice World. “IFPA Global is the biggest show every year, and we appreciate any opportunity to speak face-to-face with our customers. It is vital to keep Spice World’s name and products top-of-mind and discuss customers’ needs as we continue to build relationships.”
Spice World will occupy booth No. 1221 in Hall D this year, which is the Complementary Items section at the show.
“Attendees at IFPA should stop by Spice World’s booth to check in on our latest innovations and sample delicious food prepared with Spice World’s latest products: Peeled Ginger, Fresh Diced Garlic and Garlic & Ginger Fusion,” said Pat McAndrew, chief marketing officer for the company. “We’ll also have Spice World’s media campaign personality Sample Sam in the booth. All visitors to the booth can also register to win custom Spice World branded sneakers.”
Currently, Spice World is following a few trends where it continues to see growth.
“The first is that consumers continue to seek convenience and produce that helps them cut time in the kitchen,” Smith said. “The second trend is that consumers want to make healthy meals and choices when they can. Adding ginger and garlic to recipes not only adds zesty flavor, but both ingredients have excellent antioxidant properties. Spice World’s refrigerated Peeled Ginger and Fresh Diced Garlic meet both those trends.”
At the show, Smith expects to have conversations about flavors and convenience, which remain important to consumers.
“Fresh product consumption continues to grow at a rate beyond the supermarket average,” he said. “We want to talk about keeping that trend alive and delivering products that meet consumer needs.”
A positive for the company is that the produce industry has continued to accelerate and innovate while demand for garlic continues to grow, so it knows that every opportunity to connect with valued customers is essential.
“The IFPA show is well attended and it’s a great opportunity to engage with our customers on products and trends in the industry,” Smith said. “Our relationships with our customers are paramount to Spice World’s success — they are truly our partners.”
Understanding that show attendees arrive on the show floor with an expectation of strong engagement from Spice World, the company will have a team on site ready to get into the weeds wherever and whenever it might be appropriate.
“Spice World’s DNA is built around high-quality, year-round supply and delivering outstanding customer service,” McAndrew said. “Both of these pillars underpin all we do and have allowed us to become the trusted partner in our category with our retail partners. Our third pillar is innovation, and we just completed an expansion of our R&D test kitchen with almost 1,000 square feet of dedicated space with top-of-the-line appliances, R&D equipment and meeting room facilities. This new space will allow us to accelerate innovation even further.”
