Next-Gen Sweetness: Bland Farms helps retailers power year-round growth
Next-Gen Sweetness: Bland Farms helps retailers power year-round growth
As the produce industry prepares to gather in Anaheim for the 2025 Global Produce & Floral Show, Bland Farms is bringing a clear message to the table: innovation drives growth. Through strategic investments in farming technology, logistics and category insights, the company is helping retailers build stronger, more profitable sweet onion programs—365 days a year.
Central to that strategy is Bland Farms’ Premium Peruvian Sweet Onion program. For over 28 years, Bland Farms has been farming in Peru, delivering consistent quality and flavor during the fall and winter months. This long-standing presence is backed by hands-on leadership. Delbert Bland and Troy Bland, along with chief agronomist Omar Cruz, are frequently on the ground—walking fields, inspecting crops, and ensuring every shipment meets the company’s high standards.
“We’ve been growing in Peru for nearly three decades, and we’re still just as involved today as we were in year one,” said Troy Bland, CEO of Bland Farms. “Our team is on the ground regularly, working side-by-side with our growers to ensure we deliver the quality and consistency our retail partners expect. It’s more than filling a seasonal gap, it’s about building a program that drives growth all year long.”
A Seamless Supply Strategy
The Peruvian season is part of a broader calendar that also includes Georgia’s Vidalia Sweet Onion crop and Mexican-grown Sweet Onions harvested in January. Together, this mix gives retailers a smooth supply curve and the confidence to plan promotions and merchandising programs without interruption.
Of course, supply is only part of the story. As Bland explains:
“As farmers, we know we’re not just growing for today; we’re growing for tomorrow. Every decision we make, from how we irrigate to how we ship, is about protecting the land and building something that lasts for future generations.”
Innovation That Delivers
Bland Farms continues to implement Innovation Through the Generations by investing in next-generation agricultural practices, including precision irrigation, soil health monitoring, and AI-powered crop forecasting. These technologies enhance product consistency while supporting sustainability and operational efficiency.
On the logistics side, advanced tracking and streamlined routing keep deliveries moving quickly and reliably—helping retailers receive product in peak condition and ready for promotion.
Retailer-Focused Promotions
“At the end of the day, we’re always asking ourselves, ‘How can we best support our retailers? How do we get them the exceptional quality product they’ve come to expect from us?’” said Troy Bland.
That commitment extends beyond the field and into the store. Bland Farms invests in marketing programs that drive traffic, build consumer engagement, and elevate the sweet onion category. The company’s signature Pink Packaging initiative raises awareness for breast cancer during October, while the Game Day Sweetness campaign energizes football season with themed displays, giveaways, and social media contests.
Retailers also benefit from hands-on support, including display-building assistance from Bland Farms’ sales team and access to branded content that boosts visibility across digital platforms. These promotions create excitement in-store and online—connecting produce departments with shoppers in meaningful ways.
From fields to families, Bland Farms brings premium flavor, smart supply, and innovative retail support that keep the sweet onion category moving forward.
Join them at Booth No. 1226 in Anaheim to explore how Bland Farms can power your growth—season after season.
