“We’re here to celebrate the start of SweeTango season and connect with retailers, marketers and industry partners who share our passion for premium apples,” said Jennifer L. Miller, executive director of Next Big Thing. “Our primary goals are to strengthen relationships, showcase the brand’s momentum and explore new opportunities to elevate SweeTango’s presence in the marketplace.”

The Next Big Thing team will include key representatives at Activation Station GP No. 5 and also a sampling station featuring SweeTango apples.

“Each of our sales desks will feature SweeTango samples as well,” Miller said. “Each attendee has a focused role — whether it’s retail engagement, media outreach or grower relations. We’ve aligned our strategy around storytelling through initial reactions from tastings, sampling and conversations to ensure every interaction is meaningful.”

The Next Big Thing booth will feature fresh SweeTango apples, interactive displays and branded signage that highlight our apple’s crisp texture, sweet-tart flavor and unique growing story.

“We’re creating a welcoming space where visitors can taste the product, learn about our cooperative model and see how SweeTango stands out in the category,” Miller said.

Recent data points to consumers who are increasingly seeking flavor-forward, snackable produce with a compelling story.

With that in mind, Next Big Thing is adapting by investing in targeted marketing, expanding its digital footprint and supporting retailers with high-impact merchandising tools.

“Sustainability and transparency are also key, and our grower-led model allows us to speak authentically to both,” Miller said. “We are a nationally sourced apple but with a highly local footprint. It is important to let consumers know that the SweeTango apple is a limited time offer that drives repeat customers throughout our season.”

At IFPA Global, Miller expects conversations around premiumization of managed varieties, consumer engagement and the evolving role of social media in produce marketing.

“There’s also growing interest in cooperative models and how they can drive innovation, logistical efficiencies and consistency across supply chains,” she said. “SweeTango is nationwide and has a local presence in a large part of the country.”

Naturally, networking is essential at the show and those attending plan to make the most of their time there.

“IFPA provides a rare opportunity to connect face-to-face with decision-makers across retail, distribution and media,” Miller said. “These interactions help us build trust, gather insights and spark collaborations that fuel long-term growth. “A successful show means we’ve made meaningful connections, generated excitement around the brand and left attendees with a memorable impression of SweeTango. If we walk away with new opportunities and stronger relationships, it’s a win.”

In the year ahead, the buzz is all about momentum and consumer loyalty.

“We’re excited about expanding our reach, refining our messaging and supporting our growers with tools to thrive in a competitive landscape,” Miller said. “Our goals include increasing market penetration, enhancing brand recognition and supporting sustainable growth for our growers. We’ll achieve this through strategic partnerships, data-driven marketing, and continued investment in quality and innovation.”

After all, SweeTango isn’t just an apple — it’s a movement.

“We’re proud of our cooperative structure, our commitment to excellence and the passion that drives every decision,” Miller said. “Whether you’re a retailer, consumer or industry partner we invite you to taste the difference and join us in shaping the future of fresh produce and increasing apple consumption in the U.S.”