“This highlights how we manage the entire process from growing to packing to shipping fresh produce across North America,” said Dallin Klingler, marketing and communications manager for the Idaho Falls, ID-based company. “Whether it’s potatoes, onions, mixed dry veg or watermelon for retail or foodservice, our goal is to be the partner of choice in fresh produce.”

At the show, Eagle Eye Produce will also have its popular watermelon carver — food artist Carl Jones — back at its booth this year. Last year, Jones drew some impressive crowds with his amazing carvings. There will also be fun giveaways to get people sharing photos of the booth on social media. 

“We can’t wait to catch up with our customers and meet some new faces,” Klingler said. “This is our biggest show every year and we always love seeing what’s new in the industry while showing how we’re constantly improving and evolving as a company.”

Klingler is especially looking forward to the keynote by the Netflix CEO. “It’s always valuable to hear insights from outside industries and consider how their strategies could apply to fresh produce,” he said.

Eagle Eye Produce will also be showcasing its new Harvest Select potato bags that contain 25 percent recycled content. 

“After years of development, we’re proud to unveil this more sustainable packaging,” Klingler said. “It’s a big step toward reducing our environmental impact.”

As a premier grower, packer, shipper and seller of different varieties of potatoes (Russets, reds, yellows, whites, and specialty rounds), the company is able to provide a true year-round potato program to all of its customers. 

 One of the biggest challenges for the company in 2024 has been navigating the increasing costs of production while maintaining competitive pricing. 

“We’re combatting this by investing in more efficient technology, both in our field and packing facilities,” Klingler said. “We rely a lot on feedback from our customers and the data they share along with the data we get from commissions and other organizations we are members of.  This helps us fine-tune our products and marketing, so we’re always offering what people actually want.”

For Eagle Eye Produce, a successful show is about making real connections and getting people excited about its programs and having conversations that could lead to long-term partnerships. 

“Our goal is to meet new customers, but we also love catching up with our current partners,” Klingler said. “The show is a great chance to build relationships and share ideas.”

Over the next few years, the company aims to continue to expand its commodity programs while focusing on quality and finding efficiencies throughout the supply chain. 

“We’re focused on building long-term customer and grower relationships, proven brands and complete vertical integration for transparency and oversight from the farm to freight,” Klingler said.