Global Berry Farms is now Naturipe Farms LLC
Global Berry Farms is now Naturipe Farms LLC
Global Berry Farms in Naples, FL, is changing its name to Naturipe Farms LLC and will be introducing a new "Naturipe Farms" consumer brand.
The company disclosed to The Produce News in a written statement that it planned to unveil the new corporate identity and consumer brand at the PMA Fresh Summit on Oct. 22. Along with that, the company will announce its "vision for the future."
In making the changes, the company is "building on its reputation as the berry experts with superior customer service and premier growers," according to the statement.
John Shelford, president of Naturipe Farms LLC, said that the transition follows considerable research and planning on how to deliver new value and opportunities to consumers, customers and growers.
"Berries are wildly popular, but we can't just enjoy that popularity. We owe it to our customers and growers to look ahead and continue providing excellent service and value," said Mr. Shelford. "As a company and under the 'Naturipe Farms' brand, we're well positioned to help customers and growers build their business and profits."
While at PMA -- at booth presentations, through interaction with show attendees and via other marketing efforts -- Mr. Shelford and the Naturipe Farms marketing team "will elaborate on how, exactly, the company plans to place its laser focus on consumers while continuing to make the berry category profitable for its customers and growers," the statement said.
Naturipe Farms LLC produces a full line of conventional, organic and premium berries under the "Naturipe Farms" brand. It is a partnership of three of the world's leading berry suppliers - Hortifrut SA in Santiago, Chile, MBG Marketing in Grand Junction, MI, and Naturipe Berry Growers in Salinas, CA -- which have alliances with "premier growers" in various producing areas "to provide customers and consumers with nutritious and flavorful berries throughout the year."
The company disclosed to The Produce News in a written statement that it planned to unveil the new corporate identity and consumer brand at the PMA Fresh Summit on Oct. 22. Along with that, the company will announce its "vision for the future."
In making the changes, the company is "building on its reputation as the berry experts with superior customer service and premier growers," according to the statement.
John Shelford, president of Naturipe Farms LLC, said that the transition follows considerable research and planning on how to deliver new value and opportunities to consumers, customers and growers.
"Berries are wildly popular, but we can't just enjoy that popularity. We owe it to our customers and growers to look ahead and continue providing excellent service and value," said Mr. Shelford. "As a company and under the 'Naturipe Farms' brand, we're well positioned to help customers and growers build their business and profits."
While at PMA -- at booth presentations, through interaction with show attendees and via other marketing efforts -- Mr. Shelford and the Naturipe Farms marketing team "will elaborate on how, exactly, the company plans to place its laser focus on consumers while continuing to make the berry category profitable for its customers and growers," the statement said.
Naturipe Farms LLC produces a full line of conventional, organic and premium berries under the "Naturipe Farms" brand. It is a partnership of three of the world's leading berry suppliers - Hortifrut SA in Santiago, Chile, MBG Marketing in Grand Junction, MI, and Naturipe Berry Growers in Salinas, CA -- which have alliances with "premier growers" in various producing areas "to provide customers and consumers with nutritious and flavorful berries throughout the year."
