Spice World say it's time for flavor and a fresh new look
Spice World continues to innovate with new packaging for the brand of garlic consumers have trusted for more than 70 years. The new labels are color-coded to help shoppers identify the key attributes of each product — and now the iconic “little blue jar” truly is blue and has a bold look that’s even easier to spot throughout the produce department.
Spice World began in 1949 when founder, Andy “Pops” Caneza became passionate about sharing the bold flavor of garlic. The aspiring entrepreneur borrowed $10 from his fiancé, Ann, to finance his mission. He bought fresh garlic in bulk, then divided it up into smaller bags for shopper convenience. After much success, his family business expanded to become “America’s Favorite Garlic” company, and it could be said today that nobody knows garlic better than Spice World.
Spice World controls the quality of their products from seed-to-table. Decades of cultivating garlic, powered by a relentless pursuit of quality allows the Spice World farmers to evaluate and hand-select the very best seed from each crop to make the next season’s garlic even tastier.
With thousands of acres of garlic grown in the San Joaquin Valley of California alone, Spice World garlic has a reputation for being the freshest, boldest garlic available in the produce section. All this garlic is grown on farms that uphold the highest levels of safety and quality to deliver consistently well-flavored, healthy garlic.
Home cooks have evolved over the years and now crave convenience more than ever. Spice World answered the call by making cooking simpler. In addition to fresh garlic expertise, Spice World was the first to provide the fresh flavor of ready-to-use minced garlic in a convenient jar. This makes adding a savory flavor boost to any dish simple for cooks of all levels. And their innovative squeezable and peeled garlic can also be found in the produce section, as well as flavorful Spice World ginger and shallots.
A NEW PRODUCT WORTHY OF THE BRAND
As today’s consumers seek more interesting flavors from various cultures around the world, the newly launched Spice World Global Flavors Seasoning Blends make it easy to stir up adventure in the kitchen. Five exciting flavors are ready to top, toss, dip, stir or just mix right into your favorite dish to create a new take on home cooking. Check out the five globally inspired seasoning blends, including Aloha! Habanero Pineapple Mango, Viva! Italian Herb & Garlic, Sizzlin’ Fire Roasted Fajita, Kickin’ Chili Onion Crunch, and Slammin’ Moroccan Spice.
It’s time to remove the common obstacles of prep time and clean up that face today’s busy cooks Spice World’s commitment to bold flavors from around the world has never been stronger. We’re certain “Pops” Caneza would be proud of what Spice World has become.