Sausalito, CA-based Barbara Adams has toiled away building her food web site BeyondWonderful.com since launching it in September 2004. Only recently has it started reaching critical mass, growing dramatically with a broader audience.

BeyondWonderful.com delivers information and perspective largely from the San Francisco Bay area on farms, markets, vineyards and beyond, all leading finally to the kitchen.

Another cantaloupe wholesaler is recalling cantaloupes after the Food & Drug Administration detected Salmonella during routine sampling.

Arizona-based Rio Vista Ltd. is recalling 62,640 cartons of "Llano" and "Nature's Partners" cantaloupes shipped throughout the United States and Canada from Oct. 31 to Nov. 6. FDA detected Salmonella during sampling Oct. 30 and Nov. 10. The firm began withdrawing the products from the market on Nov. 6, then issued a press release Nov. 17.

Did you ever have a lemonade stand when you were a kid? Most of us had one, and it was a lot of fun selling that lemonade, especially earning the money.

This past summer I saw something that sent me back to my childhood days. It was my neighbor's little girl, Micaela, from across the street sitting at a lemonade stand in front of her house. Her mother was overseeing her as she sold paper cups of lemonade. Being a hot summer day and because I was quite impressed with her sales ambition, I just had to buy a cup.

WASHINGTON -- Retailers and produce suppliers will be meeting next month to review the industry's leafy greens action plan as buyers push to gain confidence in next spring's leafy green crops.

The Food Marketing Institute is holding a meeting Dec. 5 in Phoenix to hear an update on the cpntaminated spinach investigation, review the produce industry's new action plan and develop new purchasing guidelines for leafy greens.

Peter Jensen was appointed to the newly created position of vice president of operations at Naturipe Farms, headquartered in Naples, FL. The position was created as part of the company's commitment to growth and building the "Naturipe Farms" brand.

SALINAS, CA -- The most recent great idea to come out of the Salinas Valley is only several days old but already is spreading across the nation.

Word travels fast when carried on a bumper sticker. "I " Spinach" bumper stickers are the brainchild of several members of the Central Coast chapter of Young Farmers & Ranchers. The stickers also say "Support Salinas Valley Growers" and have a tagline that reads "Central Coast Young Farmers & Ranchers."