The Western desert melon deal starts in California's Imperial Valley, then moves to Yuma, AZ, before moving to Blythe, CA, and on to Phoenix.

After the Phoenix harvest  which starts in mid-June  the deal continues to Californias Bakersfield area in late June and the Mendota, CA, area around July 1 for what is referred to as the West Side melon deal. The majority of growers in the desert wrap up harvests there by July 1.

California 2009 new potato acreage is estimated at 8,375 acres in Kern County, a barely noticeable increase from last year's 8,362 acres. The acreage is an improvement, however, since the 2008 acreage numbers showed a nearly 10 percent decline compared with 2007, according to published data from the Kern County Department of Agriculture. Kern Countys acreage numbers stood at 9,268 acres in 2007.

In an effort to upgrade the quality of its product, River Ranch Fresh Foods LLC in Salinas, CA, will outsource its harvesting operations using Valley Harvesting & Packing Inc. during the Salinas vegetable season.

Kim St. George, senior marketing manager for River Ranch, which is a firm that specializes in producing value-added products mostly for private labels, told The Produce News that the company is continually trying to make improvements to all aspects of its operation. "This is a great opportunity to enhance the quality of our pack."

LAS VEGAS -- There is no time like the present to seize the opportunity to provide fresh produce to children in the United States, said members of a United Fresh 2009 workshop panel discussion titled "Turning Policy Victories into Produce Sales -- From WIC to Schools."

Amidst a takeover effort by its bank creditors and much uncertainty exhibited by both suppliers and employees, Salyer American Fresh Foods Inc. President Eric Schwartz resigned the last week of April, with the word hitting the street Tuesday, May 5.

ARLINGTON, VA -- The Food Marketing Institute announced May 5 that Richard N. Jurgens, chairman, chief executive officer and president of Hy-Vee Inc., was elected chairman of the FMI board of directors.

He has served on FMI's board since 2005 and on the executive committee since 2007. He was FMI's chairman of the member services committee from 2007 to 2009.