Continuing a series of successful growing seasons, New Jersey growers are anticipating more of the same for 2009.

In New Jersey, the term "normal season" has come to be characterized by strong consumer and industry demand, excellent volume and high quality, all backed up by a comprehensive advertising and promotional plan. With a world-renowned reputation for quality and taste, plus a string of consecutive successful growing seasons, New Jersey blueberry growers are already seeing great interest in this year's crop.

With its specialty tomato offerings continuing to expand each season, Mastronardi Produce, based in Kingsville, ON, has begun delivering the European sensation Kumato tomato variety to retailers across North America.

The bad news is that everyone is nervous about the national economy. The good news is that organic shoppers are generally remaining loyal to their pocketbooks, principles and products.

Andrew J. Pandol, crew supervisor at family-owned Pandol Bros. Inc. in Delano, CA, has a deep dedication to farm and family that is clearly evident.

As the California Leafy Greens Marketing Agreement begins its third year of operation, it is making a major push to help the produce-buying trade better understand its programs.

More important, the agreement is working to demonstrate that mandatory government inspections required by all members are the only truly independent farm audit a produce buyer needs.

Last year's West Side melon deal in California came in at 20.5 million 40- pound cartons. Jerry Munson, manager of the California Cantaloupe Advisory Board, said that the board anticipates a comparable year in 2009.

The 2008 final tally of 20.5 million 40-pound cartons was considerably higher than the projected 20 million 40-pound cartons and slightly higher than 21.4 million cartons generated in the West Side deal in 2007. How long the season goes past mid-September determines the final total, Mr. Munson said.