Beth Manfre-Gross sees the future of the produce industry through the prism of the past.

"This is an industry and a business that is so important, incredibly important, to the future of this country and our children that I have to be a part of it," the 31-year-old produce entrepreneur said. "I have to help strengthen it. I love the idea of being able to improve the industry by providing talent and helping shape the next generation of leaders."

Frank J. (Francis) McCarthy III, a veteran produce marketer who most recently was vice president of marketing for Albert's Organics, died Sept. 9 following a brief illness. He was 66 years old and a resident of Auburn, MA.

SUN VALLEY, ID  When the Idaho potato market finally recovers, the industry will be poised to move a high volume of product thanks to the marketing plans put in place by the Idaho Potato Commission. But until then, it will be a waiting game as a combination of overproduction and a down economy is hampering the market for Idaho potatoes.

Countries with a growing middle class give producers of Washington apples increased opportunities to market product abroad. Todd Fryhover, president of the Washington Apple Commission, provided The Produce News with the following observation. "As economies improve and the middle class grows, [apple] size and pricing improves to be similar to the United States." Historically, foreign markets have favored smaller-sized apples, Mr. Fryhover said. But he sees potential for the dynamic to change in the coming years.

WASHINGTON -- After a 25-minute interview, when then President-elect Barack Obama decided that Iowa Gov. Tom Vilsack was his top choice as secretary of agriculture, the newly elected president made it clear that the U.S. Department of Agriculture would be expanding its mission to promote fruits and vegetables.

WASHINGTON -- After a 25-minute interview, when then President-elect Barack Obama decided that Iowa Gov. Tom Vilsack was his top choice as secretary of agriculture, the newly elected president made it clear that the U.S. Department of Agriculture would be expanding its mission to promote fruits and vegetables.