Jazz apples take Texas, hit the trail in Oregon in nationwide promotion
Jazz apples take Texas, hit the trail in Oregon in nationwide promotion
The crunch of Jazz apples has been heard across the continent this summer,
loudest of all in Dallas and Portland, OR.
Throughout August, street teams driving Jazz apple-themed sport-utility vehicles engaged with consumers at more than 60 events staged in retail outlets, parks and other venues.
As shoppers stocked up for the last picnics of the season and prepared to pack the first back-to-school lunches, Jazz apples proved an irresistible temptation, according to David Nelley, apple and pear category director for the Vancouver, BC-based Oppenheimer Group.
Throughout August, street teams driving Jazz apple-themed sport-utility vehicles engaged with consumers at more than 60 events staged in retail outlets, parks and other venues.
As shoppers stocked up for the last picnics of the season and prepared to pack the first back-to-school lunches, Jazz apples proved an irresistible temptation, according to David Nelley, apple and pear category director for the Vancouver, BC-based Oppenheimer Group.