Gordon D. Rowe III appointed as new director of sales and business development at Hoffman Nursery

Hoffman Nursery appointed Gordon D. Rowe III as the new director of sales and business development. With a distinguished career spanning over two decades in the horticulture and nursery industry, Gordon brings a wealth of expertise in sales strategy, customer success and operational efficiency.

Gordon joins Hoffman Nursery from IUNU, where he served as director of Special Operations. In this role, he was instrumental in driving the adoption and implementation of strategies for AI-driven solutions in the horticulture industry, supporting growers across North America. Before that, he spent 15 years at North Creek Nurseries in Landenberg, PA, where he led sales initiatives, strategic planning and business development efforts that significantly enhanced operational performance and revenue growth. With a deep passion for sustainability and conservation, Gordon has been actively involved in local environmental stewardship projects, focusing on invasive species management and riparian buffer restoration. His dedication to integrating data-driven decision-making with horticultural best practices makes him a valuable asset to Hoffman Nursery’s mission of delivering high-quality plants while promoting ecological responsibility.

“We are thrilled to welcome Gordon to our leadership team,” said Craig Reynolds, chief operating officer of Hoffman Nursery. “His extensive industry experience, combined with his passion for innovation and sustainability, will be instrumental in driving our sales and marketing efforts to new heights.”

In his new role, Gordon will oversee all sales and business development initiatives, strengthening relationships with existing customers while expanding Hoffman Nursery’s market presence. His expertise in leveraging data analytics and process improvement will play a key role in enhancing customer engagement and streamlining sales operations.

Gordon resides in Toughkenamon, PA and is an avid outdoorsman, conservationist and musician. When he’s not developing strategic sales initiatives, he enjoys fishing, writing and spending time with his two children.