The floral gifting market is expected to grow

The release of the report "U.S. Floral Gifting Market - Industry Outlook & Forecast 2023-2028" has been announced. Consumers seek unique and personalized arrangements for their loved ones instead of standard bouquets. This trend has led to the growth of florists who offer customizable and unique arrangements. One of the main reasons for this trend is the desire for a more meaningful and thoughtful gift. Consumers want to show that they have put thought and effort into their gift-giving and a personalized floral arrangement can convey this message. In addition, social media has made sharing and showcasing personalized arrangements easier for consumers, thus driving the trend even further. 

BETTER LOGISTICS AND DELIVERY 
The floral gifting market heavily relies on logistics and delivery services to ensure that the flowers reach customers fresh and timely. In recent years, the availability of better logistics and delivery services has become an enabler for the growth of the floral gifting market in the United States. One of the main factors driving the growth of logistics and delivery services is the increasing use of technology. Companies can use GPS-tracking systems and other advanced technologies to optimize their delivery routes and ensure timely deliveries. This has helped reduce delivery times and ensure that the flowers arrive fresh and in good condition at the customer’s doorstep. 

SALES PLATFORM 
The U.S. floral gifting market can also be segmented based on the platform used for purchasing. In-store sales, mobile sales and online sales are the major platforms. The increasing penetration of the internet and smartphones has led to a surge in online sales. Online flower delivery platforms such as 1-800 Flowers, FTD and Teleflora have become popular choices for customers. The convenience of ordering online, the availability of a wide variety of floral arrangements and the ability to track deliveries have made online sales a preferred channel for many. In-store sales still account for a significant market share, particularly for last-minute purchases or for customers who prefer the touch-and-feel experience before making a purchase. Mobile sales are also rising as customers use their smartphones for on-the-go purchases. With the increasing popularity of online and mobile sales, traditional brick-and-mortar stores are adapting to new technologies to remain competitive. As the demand for convenience and ease of purchase continues to grow, the online and mobile segments are expected to drive the future growth of the U.S. floral gifting market. 

PRODUCT 
The U.S. floral gifting market can be segmented based on product type, with the two main categories being bouquets/arrangements and loose stems. Bouquets and arrangements are preferred for occasions such as weddings, anniversaries and Valentine’s Day, while loose stems are more commonly purchased for personal use or as a gift for a special occasion. Bouquets and arrangements are more expensive but offer a more elaborate and customized look. On the other hand, loose stems are often sold in bulk and can be more affordable for everyday purchases. The increasing demand for customization and personalization of floral gifts largely drives the market’s growth. Bouquets and arrangements offer a wide range of options for personalization, with customers being able to choose from various flowers, colors and designs. Loose stems also allow customization, as customers can select their own combination of flowers and create their own arrangement. 

PURCHASE OPTIONS 
The U.S. floral gifting market can also be segmented based on purchase options, including one-time purchases and subscriptions. One-time purchases are the traditional way of buying flowers for special occasions, while subscription services offer recurring delivery of flowers at a set interval, such as weekly,  or monthly. Subscription-based models have gained popularity due to their convenience, cost-effectiveness and flexibility, allowing customers to customize their deliveries and skip or pause them as needed. This segment is expected to grow significantly, driven by the rising demand for hassle-free and regular flower deliveries for personal and corporate purposes.