First new Market 32 store opens
First new Market 32 store opens
Price Chopper's first new Market 32 store opened earlier this week in Sutton, MA. The nearly 57,000-square-foot store features a wide-ranging, colorful and fresh produce department filled with a variety of local, organic and prepared fruits and vegetables, including a made-to-order salad station.
Market 32 is focused on finding local providers for produce (as possible, given growing seasons) and is committed to an expanded assortment of organic produce. Additionally, customers will find an assortment of prepared, ready-to-cook and grab-n-go fruit and vegetables.
“Our Sutton Market 32 is a grocery store for this and future generations," Jerry Golub, Price Chopper chief executive officer, said in a press release. “Market 32 is a reflection of what our customers have told us they want in a modern and convenient shopping experience.”
In addition to its produce and floral departments, some of the features of the new Sutton Market 32 will include fresh meat, deli and seafood and departments, an expanded cheese department, a bakery and a full-service pharmacy.
The look and feel of Market 32 is distinctively more modern than Price Chopper, though many of the differences are subtle. Marked by open space, a décor filled with soft earth tones and product-focused displays, murals and lighting, the brand emphasizes convenient, ready-to-eat foods, fresh, handcrafted and locally grown, produced and manufactured products, and intuitive product/department adjacencies.
There are three other Market 32 locations currently operating, but each of those had been converted from the company's Price Chopper banner. The plan is for the majority of the chain's more than 130 stores to be converted to the Market 32 banner over the next seven to 10 years. Several other conversions are under way across the chain’s six state footprint and ground will be broken on another new store in Oxford, CT, next month.
“The Market 32 store in Sutton is a hallmark moment for our company," said Golub. "We’ve built the kind of grocery store our customers have told us that they are looking for. We’re very proud of this store and even more proud to be a part of this community.”