Litehouse, Health Nut bring fresh-inspired salad dressings to retail
Health Nut partnered with Litehouse Inc. to bring its dressings to mass retailers. Recognizing the growing demand from its customers in stores, online and on social media, the new Health Nut dressings will provide consumers across the country the same fresh tasting flavors they’ve seen on TV, inspired by the restaurant’s popular homemade family recipes.
Public recognition of the Health Nut brand soared in 2015 when its iconic salad bowls began regularly appearing on the hit show Keeping Up with The Kardashians & The Kardashians. This new partnership with Litehouse will expand Health Nut’s dressings footprint nationwide, making it easier for consumers to find and indulge in the iconic dressing flavors.
Arriving just in time for salad season, Health Nut dressings are set to hit stores in spring 2024. The new refrigerated salad dressings will honor Health Nut’s commitment to quality, freshness, and clean ingredients suitable for a variety of dietary needs and preferences, meeting the demands from younger consumers across the nation. This unique lineup of dressings feature the restaurant’s most popular flavors: Original House, Spicy Asian, Sesame and Ranch.
"Our loyal fans and customers have long been asking for a convenient way to find and buy our famous dressings that they’ve seen on TV and on social media,” said Steve Choi, CEO of Health Nut. “We couldn’t be more excited to partner with Litehouse to make Health Nut dressings more accessible to all our fans nationwide, while delivering on our promise to provide fresh meals without compromising flavor.”
A leader in refrigerated salad dressings, dips, sauces, and other innovative consumer packaged goods for over 60 years, Litehouse continues to build its presence at retail and across categories by extending its culinary expertise and manufacturing capabilities to trending brands. The Health Nut partnership will introduce younger consumers to the refrigerated dressing set in the produce department and grow the overall category with unique, flavor-forward products from a beloved restaurant chain.
“Younger consumers continue to seek lighter food options and often use social media for meal inspiration, so we are thrilled to tap into a buzzworthy brand like Health Nut to bring these delicious dressings to millions of homes nationwide,” said Theresa Lindholm, brand manager at Litehouse. “Health Nut’s simple, high-quality ingredients and recipes align with our desire to deliver flavorful and innovative products that meet the needs of today’s consumer.”
Health Nut salad dressings will be available in the refrigerated produce department at grocery retailers nationwide in spring 2024.