Joolies Dates expands portfolio

Due to growing customer demand, Joolies Dates, a leading name in the world of California-grown premium date products, has launched its latest product offering:  Post-Recycled Tubs, featuring a wide range of organic and conventional dates, including its beloved Medjool Dates and now expanding to Deglet Noors as well as coconut and almond roll varieties. This expansion in the Joolies product lineup is a testament to the company’s commitment to offering retail customers an even broader selection of high-quality options, making Joolies a true one stop date shop.

With innovation at the forefront of its mission, coupled with the growing consumer demand for convenient and eco-friendly packaging, Joolies is setting the standard for date packaging. Complementing the company’s existing stand-up pouches and boxes of organic Medjool dates, the new Tubs provide an upgrade to this beloved traditional packaging option as they are made with 100 percent post-consumer recycled plastic. Not only do these new Tubs provide customers with a convenient storage solution, but they also serve as a reflection of Joolies’ dedication to sustainability and reducing the environmental footprint of its products.

“Our mission at Joolies has always been to provide our customers with the finest quality dates while maintaining a strong commitment to sustainability and eco-conscious packaging,” said Greg Willsey, co-founder of Joolies. “With the introduction of our new Tub product line, we are excited to offer our customers a wider range of options, making it even easier for them to incorporate our delicious and nutritious dates into their daily routines.”

Joolies Tubs will be available in various sizes, making it easy for customers to select the perfect amount of dates for their needs. Whether looking for a healthy snack on the go or a versatile ingredient for cooking and baking, these Tubs have it covered. The inclusion of both organic and conventional date varieties ensures that there is something for everyone to enjoy.

In addition to the new Tubs, Joolies is proud to highlight its presence in other grocery store aisles, catering to a diverse array of taste and preferences. Joolies can be found in the confection aisle with Jooliettes, dark chocolate-covered date nibbles–perfect for those who seek a sweet treat, and in the bar or functional snacking aisle with its latest innovation — Date Pops.

Joolies Date Pops are a game-changer in the functional snack category, offering a delectable fusion of superfoods and nuts in four flavors:

•Brownie Bite: A guilt-free indulgence that tastes just like a freshly baked brownie that will satisfy chocolate cravings while providing a nutritious boost.

•Cinnamon Bun: A warm and comforting blend of dates, nuts, and cinnamon swirl that will transport taste buds.

•Peanut Butter and Jelly: A nostalgic, classic flavor combination reinvented into a convenient snack for all ages.

•Lemon Bar: A zesty and refreshing option that balances the citrus tanginess and natural sweetness, reminiscent of the classic lemon bar dessert.

These Date Pops are not only delicious, but they also provide a powerhouse of nutrients and plant-based energy, making them the perfect snack for health-conscious consumers. Packed with fiber, vitamins, minerals and antioxidants, Date Pops are designed to fuel the body and delight the palate — a snack that tastes as good as it feels. They are also 100 percent vegan and gluten-free.

To celebrate these exciting product launches, Joolies will be showcasing its expanded portfolio at the upcoming International Fresh Produce Association Global Produce & Floral Show. Visitors to the Joolies booth will have the opportunity to sample the new Tubs, Date Pops and other date varieties, all while learning more about the company’s commitment to customer service, sustainability and being a great date partner at the trade show.

Joolies invites you to join them at its “Date-ing Booth” at the Global Produce Show at booth No. 2401. The Joolies team will be on hand to answer any questions and share its passion for providing the finest quality dates to consumers around the world.