Goody introduces sales team at IFPA Global Show
Goody introduces sales team at IFPA Global Show
Blue Banner Co.’s new packing and shipping brand, Goody, stepped boldly into the spotlight at IFPA’s Global Produce & Floral Show backed by 75 years of expertise. 
While the brand’s executive leadership and sales team alike have decades of experience in the produce space, hosting a booth among nearly 1,100 exhibitors on the floor was a first.
“The support we received from our tenured connections in the industry was overwhelming,” said Vince Mazzetti, vice president of Blue Banner Co. and Goody.
Proud to remain family-owned-and-operated in the same packinghouse since 1965 in Riverside, CA, Goody represents the evolution of the packing industry, combining refined best practices with integrity fueled, human-centric customer service.
“Fostering relationships is a vital part of our industry. While some companies are looking to automate service, we are looking to elevate service,” said Mazzetti.
While attendance at the show was record breaking with attendees from more than 50 countries and over 3,500 buyers from around the globe, Goody focused on making each person that invested time at its booth feel like family and not just a visitor.
Establishing the new gold standard for customer service in the packing and shipping industry, Goody Sales Manager Mike Rubidoux and National Sales Director Eric Mydland were proud to talk with their peers and prospects in the produce space about their service and solution-oriented offering.
“We have been in business longer than many, but it was refreshing to experience our new direction take flight as we start from experience and not from scratch,” said Mazzetti shared.
