Bova Fresh takes root in Florida
Bova Fresh takes root in Florida
Bova Fresh LLC, a grower, packer, shipper and broker of fresh fruits and vegetables based in Boca Raton, FL, has been launched.
Bova Fresh is owned by Robert Wilhelm and will handle items such as citrus, eastern and western vegetables, peaches, potatoes and onions, with strategic focus on growing and marketing both conventional and organic strawberries as well as watermelons.
“My vision for Bova Fresh is to expand our core categories to new customers by offering innovative private labeling and packaging,” Wilhelm said in a press release. “As a small business owner and family man, I recognize how important it is to open the playing field up to smaller family-owned operations throughout the country, by helping them take advantage of expanding their own brand by offering them private label and packaging options as well.”
Wilhelm believes that Bova Fresh will distinguish itself from other suppliers with its sense of urgency and commitment to provide value to its growers, customers and transportation partners.
Wilhelm, who previously worked as a broker for the past 15 years, decided to focus his efforts on growing and marketing instead of brokering. A native of Huntington, WV, Wilhelm got his first taste of produce working on tomato farms in nearby southeastern Ohio. He later attended Buckinghamshire Chilterns University outside of London, but ultimately graduated from Marshall University in August 2000.
After returning to Europe for a brief time after college to travel, he began his produce career with All American Farms, where he spent the next 15 years.
At this time, Wilhelm is assisted in sales by Gary Klar, but he has plans to expand the sales team over the next few years.
Bova Fresh LLC is currently shipping various fresh items out of Florida, California and Texas and will be starting its Florida watermelon program out of Arcadia, FL, in the coming weeks. Next winter Bova will be shipping both organic and conventional strawberries out of Plant City, FL.