Yes! Apples making big strides in 2020
New York Apple Sales has been exhibiting at the NY Produce Show since its inception and now that the Glenmont, NY-based company has launched its consumer-facing brand, Yes! Apples, the show serves as a great venue to share all of the exciting efforts and results that it put forth since the launch of the brand with customers in the greater metro area.
“We are so excited about the launch of our consumer-facing brand, Yes! Apples,” said Tenley Fitzgerald, vice president of marketing for the company. “While we soft-launched the brand last October, retailers didn’t start receiving branded products until early Spring 2020, and we didn’t start our large marketing push until early this summer.”
In just a few short months, the company has experienced social media growth, worked with several talented influencers, hosted giveaways and collaborated on partnerships, updated its packaging and marketing materials, exhibited the product at Pop-Up Grocer in Brooklyn, NY, hosted its first virtual event, and partnered with retailers across the country.
“After this inaugural season of Yes! Apples, we are encouraged and enthusiastic, and can’t wait to see the brand’s continued growth, awareness, and momentum,” Fitzgerald said.
Normally, the face-to-face interaction with customers at its NY Produce Show booth is invaluable, because it’s a more intimate group of exhibitors and attendees than other shows, allowing for more time for interacting with customers and retailers.
However, given the rise in COVID-19 cases across the country, the company was happy to see that the show took a stance for its exhibitors and attendees’ safety and decided to go virtual this year.
“While in-person shows are certainly our preference, all participants’ safety and well-being is the top priority,” said John Cushing, the company’s senior vice president. “As always, we look forward to connecting with buyers and our colleagues in the industry. The show, in-person or virtual, is an opportunity to network with retail partners in the region, and we will do that this year, as well.”
Considering the NY Produce Show takes place in the country’s biggest city, and many of the local retail chains are well-represented at the show, New York Apple Sales always does well with attracting people to its booth.
“As the show continues to grow in popularity and attendance, we’ve welcomed some buyers from outside the metro area and region that are making the trek to attend, pre-COVID-19, of course,” Cushing said. “As with all of the shows that we attend, each is uniquely valuable in part due to its location and the regional buyers that it attracts.”
Beyond that, the show allows the company to share with its retail counterparts the value it can add by working with New York Apple Sales and Yes! Apples.
“We partner with 50-plus multi-generational growers from the shores of Lake Ontario and Lake Champlain to the Hudson Valley,” Fitzgerald said. “That means we’re working with the best of the best and supplying apples from all over the state with early and late growing seasons that meet the needs of retailer demand throughout the entire season.”
Due to the impact of COVID-19 on all parts of the business this year, Fitzgerald believes one of the biggest topics that will be discussed is an examination of the impact that COVID-19 has had on how the company does business and what the future of the business looks like post-COVID-19.
“As a woman-owned brand with our own orchard, we find ourselves in a unique position to connect with other female-owned businesses,” Fitzgerald said. “Farming is a male-dominated industry, but there is so much opportunity for women to enter this space and help agricultural economies grow. This is something that we are particularly passionate about at Yes! Apples, and look forward to networking with more woman business leaders, inside and out of agriculture.”